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SOCIAL MEDIA: USE IT, DON’T ABUSE IT

mobile-phone-426559_640Social media is crucial to spreading your message and your music, but there is a fine line between over doing it and not being present enough.

When planning your social media content, the majority of your posts should build your brand in some way. What you post on social media is how the public is going to view you so everything you post should relate back to what you as an artist represent. Whether it’s a picture of you in the studio, setting up for a live gig, or practicing, you’re giving the public a glimpse in to your artistic process.

Another smart way to use social media is to support other local bands, recording engineers, or artists. This builds a sense of community as well as allowing you to network with your peers. This can result in more show opportunities, new people to collaborate with, and even promotion on your peer’s social media pages.

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BAND TWITTER AND FACEBOOK ETIQUETTE: AN INTRODUCTION ON HOW TO NOT ANNOY THE CRAP OUT OF YOUR FOLLOWERS

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BY DAN MIRALDI

New music? New show? How do you let everyone know? It is a delicate balance of being informative versus ramming information down your friends’ and fans’ throats. Maneuvering through social media can be confusing and no question – it takes a lot of work. Everyone has a different way of going about it. However, here are a few tips I have learned that can hopefully help you in informing your potential listening base without annoying them. For the purpose of this piece I am primarily going to focus on Facebook versus Twitter promotion.

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DON’T BE AFRAID TO SING YOUR HEART OUT

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Be realistic about your abilities and don’t forget to have fun! It can be really intimidating to sing and listen to yourself through big speakers. Here are a few tips that we recommend here in the studio and to our clients as they prepare for live shows.

* Relax….Relax, you have to make sure you are feeling comfortable physically, mentally and that you are driven to complete the track at an appropriate time because you do not want to strain your vocals.

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